Operational Location: Palwal
Educational & Industrial Landscape:
67 Haryana Board Schools | 50 CBSE Schools | 3+ Colleges | 15+ Factories
Target Demographics:
Secondary Students (9th-12th): 16,667 | College Learners: 6,667 | Workers: 5,000
Annual Enrollment Potential: 5,000 learners
Challenge: Limited English proficiency impedes educational and career advancement.
Opportunity: Specialized 3-month English programs for diverse groups.
Course Tuition: ₹6,000 per student (3-month program) = ₹2,000/month
Full Capacity: 2 classes/batch, 6 batches = 12 classes, 480 students x ₹2,000 = ₹9,60,000/month
Fixed Costs: Rent: ₹35,000 + Electricity: ₹5,000 + Miscellaneous: ₹2,000 = ₹42,000/month
Teacher Costs: 2 teachers x ₹12,000 (₹2,000/lecture x 6 lectures) = ₹24,000/month
Break-even: ₹42,000 + ₹12,000 = ₹54,000 ÷ ₹2,000 = 27 students*
Revenue at Break-even: 27 students x ₹2,000 = ₹54,000
Profit Potential (Full): ₹9,60,000 - (₹42,000 + ₹24,000) = ₹8,94,000/month
*Break-even assumes 1 teacher; scales to 2 at higher capacities.
Rent, Furniture & Equipment:
Rent ₹105,000 (Three Months)
Reception Area (Sofa & Desk): ₹20,000 | Classroom Chairs (45): ₹30,000
Tables (Classrooms & Reception): ₹12,000 | Whiteboards (3): ₹7,500
Projector & Screen: ₹25,000
Electronics & Facilities:
Air Conditioning (3 Units): ₹1,05,000 | Water Cooler & RO: ₹25,000
Administrative Computers: ₹35,000
Interiors & Branding:
Interior Design (Carpets, Decor): ₹1,00,000 | Signage & Branding: ₹15,000
Marketing Materials (Ads, Flyers): ₹48,000
Total Initial Investment: ₹5,27,000 (Can be reduced by 100000 if rent AC, but will increase Monthly Cost)
75% Capacity: 360 students (75% of 480) x ₹2,000 = ₹7,20,000/month
Costs: Fixed: ₹42,000 | Teachers (2): ₹24,000 | Total: ₹66,000
Profit: ₹7,20,000 - ₹66,000 = ₹6,54,000/month
60% Capacity: 288 students x ₹2,000 = ₹5,76,000/month
Profit: ₹5,76,000 - ₹66,000 = ₹5,10,000
50% Capacity: 240 students x ₹2,000 = ₹4,80,000/month
Costs: Fixed: ₹42,000 | Teacher (1): ₹12,000 | Total: ₹54,000
Profit: ₹4,80,000 - ₹54,000 = ₹4,26,000/month*
*At 50% capacity or below, 1 teacher is sufficient, with Anju as backup.
Fixed Monthly Costs:
Rent: ₹35,000 | Electricity: ₹5,000 | Miscellaneous: ₹2,000 = ₹42,000
Teacher Compensation: ₹2,000/lecture, 6 lectures/teacher = ₹12,000/teacher
Full Capacity Staffing: 2 teachers = ₹24,000/month
Break-even Analysis: ₹42,000 + ₹12,000 = ₹54,000 → 27 students (1 teacher)
Revenue at Break-even: 27 students x ₹2,000 = ₹54,000
Scalable Costs: 1 teacher up to 240 students, 2 teachers beyond 240
Profit Potential (50%): 240 students → ₹4,80,000 - ₹54,000 = ₹4,26,000/month
*Anju serves as backup, reducing need for additional staff at lower capacities.
Peak Periods: May, June, July → Elevated enrollment
Off-Peak Periods: December, January, February, March → Reduced enrollment
Tuition Programs: ₹1,000/student/month (academic support)
Computer Training: ₹2,000/student/month
Projected Additional Revenue:
20 students (tuition): ₹20,000/month
10 students (computer): ₹20,000/month
Total: ₹40,000/month during off-peak
Dedicated Marketing Personnel with Performance Targets
Team Structure:
1 Team, 60-70% commission-based
Course Fee: ₹8,000/student, ₹1,000 commission/student
Target: 480 students/month → ₹4,80,000 commission
Institutional Partnerships:
Collaborations with schools for student referrals
Exclusive discounts for referred students
Promotional Channels:
Digital Advertising (Facebook, Instagram, WhatsApp)
Print Media (Flyers, Banners, Newspapers)
Complimentary workshops & testimonials
Referral Incentives & community engagement
Empowering Palwal with Linguistic Excellence